Car Insurance: Think you got a bargain?

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Summary: Shopping around is the only way to truly find out if you got a bargain.


Author: Rick Williams

Getting a fair price on a new car insurance policy or renewing an existing policy is not straightforward.

Car Insurers more than anyone recognise the value of farming their existing customer base and they know that most people simply don't have the time or inclination to go shopping around every year when their policy is up for renewal.

The process of stealth it seems is applied to customer renewal quotes. Newer customers, perhaps renewing for the first time, may be offered a relatively competitive premium, but once the insurer has a track record of renewal behaviour for a customer, it gives them plenty of information to work out if a straight renewal is likey and whether they can hike up the renewal quote accordingly.

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If they know there's a fairly low chance that you'll question a renewal quote, what's to stop them slowly marking up the price. Customer churn is part of the car insurance market and insurers build the costs of new customer acquisition into their financial planning. They also know that they can't offer the cheapest quotes to all of their customers - they'd probably go out of business if they did. So don't fall victim to the fate of the serial renewer - shop around every year!

 

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